Privacy Policy

ShooterDeals Privacy Policy
(A project by IMLAY Unlimited LLC)

Effective Date: 02 Sept. 2025

1. Who We Are

ShooterDeals (the “Site”) is operated by IMLAY Unlimited LLC. ShooterDeals is an independent informational project for shooters and hunters. We publish technical and practical content, comparisons, and may include links to third-party retailers and partners. We do not sell products directly and are not an online store.

2. Information We Collect

We may collect the following types of information:

Information you provide: such as your name and email address when you submit a contact form or subscribe to a newsletter.
Automatically collected information: such as IP address, device type, browser type, referring pages, and approximate visit timestamps.
Cookies and similar technologies: set by the Site and by third parties (for example, analytics, advertising, and affiliate tracking).

3. How We Use Information

We may use information to:

operate, maintain, and improve the Site;
respond to inquiries submitted through the contact form;
send newsletters if you subscribe, and process unsubscribe requests;
measure traffic and performance using analytics tools;
track referrals and conversions related to affiliate links and advertising.

4. Cookies, Analytics, and Advertising

We use cookies and similar technologies for basic site functionality, analytics, and to measure the performance of outbound links. We may use services such as Google Analytics or similar tools to understand how visitors use the Site.

You can control cookies through your browser settings and may be able to limit certain tracking by using privacy tools provided by your browser or device. If we use Google Analytics, Google provides an opt-out browser add-on. You can also reduce tracking by adjusting your browser settings.

5. Affiliate Links

The Site may participate in affiliate marketing programs. This means:

when you click a link to an external store, a cookie or similar identifier may be used to track that referral;
if you make a purchase, we may earn a commission at no additional cost to you.

Affiliate links help support the project. We do not control third-party sites and are not responsible for their content, policies, or actions.

We do not sell or rent your personal data for money. We may share limited information only in the following cases:

Service providers: hosting, analytics, email delivery, security, and other vendors that help operate the Site;
Affiliate networks and advertising platforms: for referral and conversion measurement;
Legal requirements: when required by law, legal process, or to protect rights, safety, and security.

7. Data Retention

Information submitted through forms may be retained for as long as needed to respond, maintain records, or operate the project, unless you request deletion.
Cookie lifetimes vary depending on your browser settings and the services involved (for example, analytics, affiliate tracking, or advertising).

8. Your Choices and Rights

You may have the right to request access, correction, or deletion of certain personal information we hold about you, subject to applicable laws and exceptions. You can also unsubscribe from newsletters at any time using the unsubscribe link in each email.

If you are a California resident, you may have additional rights under California privacy laws, including the right to opt out of certain “sale” or “sharing” of personal information as defined by law. If we engage in such activity through advertising or affiliate technologies, you may request to opt out by contacting us using the email address below. Some browsers or extensions may send a Global Privacy Control signal, and we will make reasonable efforts to honor it where applicable.

9. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no single industry standard for DNT, the Site does not respond to DNT signals in a uniform way. You can still control cookies through your browser settings and other available privacy controls.

10. Security

We use reasonable technical and organizational measures to protect information, such as SSL encryption and standard security practices. However, no system can guarantee complete security over the Internet.

11. Children

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us and we will take reasonable steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page and will take effect upon publication.

13. Contact

If you have any questions or requests about this Privacy Policy, please contact us:
[email protected]